Southeast Asia’s largest meals and beverage trade show, THAIFEX – Anuga Asia 2023, concluded with outstanding outcomes, surpassing expectations when it comes to exhibitors, attendees, and international participation. The event occurred between twenty third and 27th May, that includes 3,034 exhibitors from forty five nations and masking an enormous 130,000 sq. metres of exhibition house. This represents important growth compared to the earlier pre-pandemic event in 2019, with 2,745 exhibitors.
Countries with notable representation on the trade honest were China, Brazil, Italy, Japan, Malaysia, Norway, Poland, South Korea, Turkey, the United States, and Vietnam. Enhancing the event’s global diversity, new nation groups participated for the first time, including Australian exhibitors organised by the Department of Primary Industries & Regional Development (DPIRD), France, Hungary, organised by the Hungarian Export Promotion Agency (HEPA), Sri Lanka, organised by Sri Lanka Export Development Board, and the United Kingdom, organised by the UK Department of Business and Trade.
This year’s version additionally reported a big improve in attendance, attracting over 78,764 visitors from 133 countries, a 17% enhance compared to pre-pandemic levels in 2019. Highlighting the importance of face-to-face enterprise networking, THAIFEX – Anuga Asia 2023 introduced an anticipated buyer programme, facilitating interactions between over 1,900 top-quality international patrons and exhibitors, and fostering useful connections and partnerships.
The Future Food Experience+ segment at THAIFEX – Anuga Asia offered insights into next-generation meals and beverage innovations. This partaking programme featured 33 international speakers and provided valuable insights into business developments and upcoming breakthroughs. Over 1,794 attendees registered for 23 classes, with essentially the most subscribed periods being: 1. Future of Functional Food, 2. Future Food Trend 2023-2025, and three. Re-Imaging Future Protein. The occasion served as a dynamic platform for trade leaders to connect, trade ideas, and explore the vast potential of the evolving food and beverage landscape.
The Thai Coffee Association (TCA) hosted a coffee spectacular, welcoming esteemed Ambassadors from Brazil, Guatemala, and Kenya, who showcased their nations’ coffee markets, farming techniques, and unique varieties. Over Backdoor enjoyed a sensory experience, sampling greater than forty coffee-cupping samples from varied origins.
Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Thailand, highlighted the precious partnerships with the Thailand Chamber of Commerce (TCC) and Koelnmesse in organising THAIFEX – Anuga Asia 2023. These collaborations have constructed a platform to foster trade evolution and attract local and worldwide exhibitors, enhancing Thailand’s position as a distinguished participant within the global F&B panorama.
Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), praised the event’s success, surpassing customer numbers and turnover targets. He famous how the trade show provided a priceless platform for Thai SMEs, entrepreneurs, and startups to showcase their services to the international market, resulting in instant orders and promising leads. Foreign consumers were significantly impressed by local exhibitors’ concentrate on fashionable food trends, corresponding to organic, plant-based, and sustainable products.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, expressed immense pride within the unprecedented success achieved at THAIFEX – Anuga Asia 2023. The record-setting event marked an 89% increase in exhibitors and a 50% surge in commerce guests compared to 2022. Kuepper famous the industry’s rising demand for concentrated platforms that facilitate business negotiations and help achieve yearly targets inside a couple of quick days.
First-time participants, including Dr. Sándor Sipos, Ambassador of Hungary, and Mr. Thierry Mathou, French Ambassador to Thailand, expressed their satisfaction and delight at the constructive response from guests and industry players.
New exhibitor Yichang Yilinghong Ecological Agricultural Development from China reported their remarkable debut at THAIFEX – Anuga Asia, securing a major 600 million yuan deal. The company plans to return to the occasion subsequent year, aiming to increase their presence and pursue a remarkable 1 trillion-yuan deal.
The ninth edition of the Thailand Ultimate Chef Challenge (TUCC) captivated food enthusiasts and trade professionals because it returned from 23 to 27 May in Bangkok. Recognised as certainly one of Asia’s most esteemed culinary contests, TUCC showcased expertise, creativity, and gastronomic delights. With seven hundred entries throughout 21 categories, the competition celebrated culinary excellence on a world scale. The event also introduced a model new plant-based theme, reflecting the growing popularity of sustainable and plant-centric cuisine within the business..