PHUKET: Jon Hyams, founder of the Wine List of the Year Awards, says that one of his largest goals when beginning the competitors was schooling. But this time, it’s not educating customers concerning the wine, however quite educating the sommeliers and waiters how to current their product to you, and serving to them get rid of their inherited, outdated and sometimes outdated habits.
“We’re attempting to steer away from the extra conservative, long and complex wine listing primarily based on regional choices to a structure primarily based on types of wine. Some of the best lists on the earth are short and eclectic with the emphasis on listings by style. We’re making an attempt to encourage creativity but in addition attention to particulars – correct spelling of appellations, vintages and regions,” says Jon.
So mainly, it’s about letting the wine experts do the hard work, so that you don’t should. A good trendy wine listing is one which helps you select a bottle you may like without actually figuring out much about appellations, Grand Cru’s and vintages, “90 per cent of customers choose wine by style. So on the end of the day it comes down to describing what it tastes like,” adds Jon.
But even when you realize your Chardonnay out of your Sauvignon Blanc there are still locations on the market that respect a extra conventional approach. Georges Ciret, wine director of the Boathouse Wine & Grill which holder of the 2012 award in the Restaurant Wine List category is a proponent of the the standard method.
“I love wine listing that could be very clear and panoramic. I attempt to give a clear imaginative and prescient of names, vintages and costs.
“I assume it’s good to work with international locations and then specify subdivisions by grapes,” he says.
There’s In less than hiding the precise fact, that some wines are quite expensive in Thailand. But a well designed wine list is an integral part of promoting it to consumers.
Especially in a spot like Phuket, a holiday vacation spot the place most wine is consumed not by locals but by vacationers, individuals who want to chill out, relax and never deal with the headache of choosing the right wine for their meal.
“Guests usually must be informed what’s good with the food on the menu. They are on vacation and taking the decision making away from them and masterfully matching food and wine combinations for them on set menu is what luxury resort management and supreme visitor satisfaction is all about.” says Dawid Koegelenberg, manager of The Sarojin resort, winner of the final year’s Best Wine List in Thailand award.
But it’s not solely about high-end resorts and five-star resorts. Among the five classes in this year’s competition there’s one designed for shorter wine lists. “I want to see many, many more players, not just the big resorts and resorts,” says Jon, “If I had a yard cafe on the street corner and I had 20 wines on my wine listing, and I contemplate these wines to be nicely chosen and matched with the food on the menu, I’d enter.” And with the value of entry of just 1,250 baht, the competitors should be fierce.
“There are positively more wine bars and bistros on the island, offering more wines and wine by the glass than 10 years in the past, so the tradition is definitely growing,” says Dawid, who’s satisfied that there’s great future for the competition.”
If you take your partner out for dinner to a restaurant or reserving a holiday in a resort that has received “Best Wine List Award”, you automatically know you are frequenting a top class institution that has dedicated plenty of time and keenness to perfect a list that is 100 per cent visitor satisfaction pushed.
Content, design, consumer pleasant, restricted editions, price, grape varieties and style – it’s all there, a successful formula!”
The Wine List of the Year Awards are sponsored by the Phuket Gazette, PGTV and ‘Phuket Today’, Phuket’s only national tv present, broadcast daily on True Visions channels ninety nine and fifty eight..