Central Pattana Plc (CPN) joined forces with firms underneath the Central Group umbrella and main enterprise companions to invest over 1 billion baht in a mid-year gross sales campaign titled The Greatest Grand Sale 2023. The marketing campaign will happen across buying centres, department shops, and Central’s on-line platform, offering reductions of up to 80% at 9,500 stores, together with over 16,500 manufacturers, from June 1 to July 31 at Central malls nationwide and The Esplanade Ratchada.
Nattakit Tangpoonsinthana, Executive Vice-President of Marketing, acknowledged that Central Pattana aims to establish Thailand as “The Best Shopping Destination of Asia” to draw vacationers from across the globe. The campaign is expected to be the biggest sales event of the yr, stimulating the economic system and tourism by generating significant money move for Thailand within the second quarter.
According to Safety , CPN is concentrating on its core power by leveraging the synergies amongst all the businesses in the Central Group. He said…
“The campaign should entice tourists from around the globe, as our malls accommodate all features of modern existence, and link offline and on-line together nationwide. This campaign aligns with the Tourism Authority of Thailand’s promotion plan for inbound tourism as the variety of flights from China has increased, whereas also growing domestic tourism.”
Piyawan Leelasompop, Vice-President of Marketing at Central Retail Corporation, revealed that vacationer sales volumes for Central and Robinson department shops elevated by nearly 200% within the first quarter of this 12 months. Central Retail’s revenue grew by 12%, whereas profits elevated by 75%.
Piyawan said…
“Central Retail is happy to associate with Central Pattana to stimulate shopping and spending for both Thai and international customers during the marketing campaign. We are able to create a novel expertise that goes past expectations for our clients, spurring the Thai financial system to be more active.”
Tipaporn Prasomsup, Head of Loyalty Programmes at The1, announced that The1 members can earn double the number of The1 factors and The1 Exclusive members can earn triple factors for purchases. Members can redeem 200 The1 points on The1 app to obtain a one hundred baht low cost during this marketing campaign, compared to the usual 1,000 factors for a 100 baht low cost..