Earlier Monetize , the Tourism Authority of Thailand (TAT) launched its ‘Amazing Thailand Amazing New Chapters Roadshow to China 2023.’ The roadshow began on 21 February in Shanghai and later moved to Chengdu and Guangzhou.
TAT expects the roadshow to help it attain its objective of welcoming 5 million tourists to Thailand this 12 months.
The roadshow aimed to create business opportunities for Thailand’s 61 tourism suppliers and Chinese tourism professionals. It also goals to boost consciousness of Thailand’s wide range of quality tourism experiences.
TAT also promoted the “Tiew Muang Thai Ying Pai Ying Sanook” tourism marketing campaign. The campaign highlights exclusive and high-quality tourism products and services catering to present Chinese journey segments, similar to hyper-millennials, households, workation, and silver luxury.
From 1 January to February 15, a total of 161,540 Chinese vacationers visited Thailand.
In the first half of January, Thailand welcomed 913,013 overseas vacationers, according to the Tourism Authority of Thailand (TAT).
Governor of the TAT Yuthasak Supsasorn revealed that Russia has overtaken Malaysia as the Number 1 tourism market. The high vacationer teams in Thailand from January 1-15 were Russians (99,593), Malaysians (89,461), South Koreans (47,471), Indians (41,863), and Laotians (41,863).
As time goes on, Chinese tourists are anticipated to make their way into the top five. In the primary half of January, Chinese nationals ranked 10th, totalling 28,643.
Most Chinese arrivals in Thailand are free independent travellers (FIT), that are tourists who journey on their own and not using a tour guide or joining a tour group, in accordance with the Thai Association of Tourism Business (ATTA).
Nearly 2,000 Chinese flights are set to enter Thailand within the coming months. Thailand’s Civil Aviation Authority (CAAT) authorised 1,910 flights from China to enter the dominion, with 671 expected to arrive in February and 970 slated for arrival in March, based on CAAT president Suttipong Kongpool.
There are 4 tourism markets that the TAT expects will convey over one million tourists into the kingdom this 12 months, together with five million from China, four million from Malaysia, two million from India, and 1.1-1.2 million from South Korea..